Privacy Policy

Last Updated: October 2025

Welcome to Vowread ("we," "us," or "our"). This Privacy Policy outlines how we handle personal information collected from users and visitors through the Vowread application and the services offered in connection with it (collectively, the "Services").

Your privacy is of utmost importance to us. Please read this policy carefully to understand our practices regarding your personal data. By using our Services, you acknowledge that you have read, understood, and agree to the processing of your personal data as described herein. If you do not agree with the terms of this policy, please do not provide your personal data when requested and discontinue use of our Services immediately.

1. Information We Collect

To provide and enhance our services, we collect information in the following ways:

A. Information You Provide

When you create an account, upload content, contact us, or otherwise use the Platform, you may provide:

- Account Details: Name, age, username, password, language, email, phone number, social media account information, and profile image.

- User Content: Comments, photographs, livestreams, audio recordings, videos, text, hashtags, and associated metadata (e.g., creation time and location). Content may be pre-uploaded before you post it.

- Facial Data: When using features for special effects or emojis, we process facial data offline for that specific purpose. We do not use this data for marketing, advertising, or share it with third parties without your explicit consent. For Real-Person Profile Picture Authentication, we compare your profile picture with a facial-recognition video to verify authenticity and prevent fake accounts. The video is not retained on our servers after verification.

- Clipboard Information: With your permission, we may access text, images, or videos from your device's clipboard to fulfil actions like pasting content or sharing with third-party platforms.

- Location Data: GPS information, if you grant us permission. You can manage this access through your device settings.

- Payment Information: Full name, billing address, zip code, country, date of birth, payment method details, and transaction history when you purchase Paid Services.

- Verification Information: Proof of identity or age to verify your account.

- Communications: Information you provide when you contact us for support or participate in surveys, promotions, or contests.

B. Information Collected Automatically

When you use our Services, we automatically collect certain information necessary for our legitimate business interests:

- Usage Data: Browsing and search history, viewed content, interaction times, subscribed accounts, and user interactions.

- Device Information: Operating system, browser type, device model, serial number, IP address, mobile carrier, screen resolution, language settings, IMEI, IMSI, and MAC address.

- Mobile Advertising Identifiers: Apple's IDFA or Google's AAID, used by advertisers to measure ad performance and serve relevant ads.

- Metadata: Data describing your User Content, such as hashtags or captions.

- Cookies and Similar Technologies: Small data files that help us understand how you use our Services and improve your experience. Please see our separate Cookie Policy for details.

- Information from Third Parties: Data from games, social media platforms (like Facebook, if you connect your account), or other services you use, in accordance with their privacy policies and your permissions.

We may also create aggregated, non-identifiable insights from your information for analytical purposes.

2. How We Use Your Information & Legal Basis (UK GDPR)

We use your information for the following purposes and in reliance on the following legal bases under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

Purpose of Use	Legal Basis
To create and maintain your account, provide customer support, process transactions, and communicate with you about the Services.	Performance of a Contract
To facilitate connections between users, analyse behaviour to improve our Services, and for direct marketing (where soft opt-in applies).	Legitimate Interests
To send marketing communications where consent is required.	Consent (which you can withdraw at any time)
To comply with legal obligations, assist law enforcement, and enforce our Terms of Service.	Legal Obligation
To detect, investigate, and combat fraudulent or unauthorised activities.	Legitimate Interests / Legal Obligation

3. How We Share Information

We may share your information in the following limited circumstances:

- With Other Users: Your username, name, and public profile information.

- With the General Public: Public information you submit, which may be widely accessible if streamed or broadcast.

- With Our Processors: We share data with trusted partners and service providers (e.g., for hosting, analytics, payment processing, customer support) who act as our "processors" and are bound by strict data protection agreements.

- For Legal Reasons: If required by law, legal process, or to protect the rights, property, and safety of Vowread, our users, or the public.

- In Aggregate or De-identified Form: Non-identifiable information may be shared with advertisers or for research.

Please be aware that information you choose to make public on the Platform can be seen, used, and shared by others. As we are part of an international group, your information may be transferred outside the UK, including to countries not deemed to have adequate data protection laws. In such cases, we ensure transfers are governed by UK-approved Standard Contractual Clauses or other valid legal mechanisms to protect your data.

4. Data Security

We implement administrative, technical, and physical security measures designed to protect your personal information from unauthorised access, use, or disclosure. These include encryption, firewalls, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure. You are responsible for keeping your account password confidential.

5. Data Retention

We will not retain your personal information for longer than is necessary for the purposes for which it was collected, as outlined in this policy. You can delete your account via Me > Settings > Account Management > Delete Account in the app. After account deletion, we will delete or anonymise your data, except where retention is necessary to comply with legal obligations under UK law, or for reasons of security, fraud prevention, or tax.

6. Your Legal Rights (UK GDPR)

Under UK data protection law, you have the following rights, which you can exercise free of charge:

- The right of access: To receive a copy of your personal data.

- The right to erasure ('the right to be forgotten'): To have your data deleted in certain circumstances.

- The right to restrict processing: To limit how we use your data in certain situations.

- The right to data portability: To receive your data in a structured, machine-readable format.

- The right to object: To object to processing based on legitimate interests or for direct marketing.

- Rights in relation to automated decision-making: Not to be subject to decisions based solely on automated processing.

To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO).

7. Third-Party Advertising

We use advertising services like Google AdMob, which may collect your advertising ID, IP address, and device information to serve personalised ads and analyse ad performance. You can manage your ad preferences in your device settings. For more information, please review Google's Privacy Policy.

8. Children's Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If we learn we have collected such information, we will take steps to delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of changes by updating the "Last Updated" date and posting the new policy. We encourage you to review this policy regularly.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your legal rights, please contact us at:

Email: [email protected]

Mailing Address: Playtastic Technology Limited, 2nd Floor, 16 Nicholas Street, Manchester, United Kingdom, M1 4EJ